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Branding & visual identity

Branding & visual identity

Brands are big ideas, not just a logo.

Designing a company logo is one of the most creative and disciplined processes for a graphic designer. We know that the right strategy for creating a new or refreshing an existent brand takes preparation, research and some real tough love.

A brand consists of brand experience and brand identity (diagram). At Creative M Studio we specialise in marrying the two. In general, a logo should be simple, relevant, memorable and adaptive. But design rules can be stretched to adapt to client needs and audience perceptiveness.

Sedno

The symbol had to be relevant to the products in some guise whilst emphasising Sedno’s uniqueness.

The brand owner must strongly identify with the brand design - the ability to easily incorporate a distinctive symbol in their marketing and on their produce is of utmost importance…

INCIT

Caterpillar - Butterfly represents a transformation on all levels, by going into itself, dissolving old forms and transforming into new forms with confidence.

Butterflies are indicators for a healthy environment and ecosystem.

Coreclubx

For this robustly founded new venture, Creative M Studio developed a new brand identity.

For the new logo you can see how our creative thinking and product insight resulted in the more dynamic exercise box.

Website design and development

Weaponise your agility for growth.

Designing and building a website takes discipline, but first discover what is right for you and your needs:
- Informational or small business website
- Corporate website
- Ecommerce website
- Database driven website or a progressive web application

Speak to us about your needs and dreams, help us to understand your budget and constraints; so our team can find the best solutions. The right website strategy can change your business and its perceptions in the world around you.

FitBX

Revamped and refreshed homepage for FitBX, the Ultimate Beachside Fitness Experience.

The tone of the homepage is black and white but energetic - with client and trainer action shots. The design mood is towards minimalism and ease of user experience for information.

Sedno

The website is clean, informative and easy to navigate. The products are categorised by colour; and embedded links provide seamless online shopping experiences.

Simplicity allows focus on the core element and a chemistry can be built between all who interact with it...

Wellington Sculpture Walk

An easy to navigate mobile app design has been developed to navigate digital users.

An easy to navigate mobile app design has been developed to navigate digital users.

Publication design

It takes a clear visual strategy to break through a noisy marketplace.

An appealing visual publication is a valuable business tool, but only when it clearly reflects its purpose. At Creative M Studio we excel at publication designs such as:
Magazines
Catalogs
Books
Presentations
Annual reports
Directories

With the right format, layout and design in place that are appropriate and relevant to your message, you will be able to deliver the business results you want. Our returning clients praise us for speed, accuracy, understanding their brand and managing all other aspects of an editorial product.

Sedno

The symbol had to be relevant to the products in some guise whilst emphasising Sedno’s uniqueness.

The brand owner must strongly identify with the brand design - the ability to easily incorporate a distinctive symbol in their marketing and on their produce is of utmost importance…

Paderewski

Ignacy Jan Paderewski was one of the most outstanding figures in Polish history and a character.

Keeping the audience visually engaged with a slick, elegant and readable presentation commissioned by the Polish Embassy in Wellington.

Gazprom

Annual calendar with Singapore’s national icon (mythical Merlion with the head of a lion and the body of a fish) incorporates elements of Singapore heritage.

It portrays a synergy of distinct species adopted to diverse environments.

Animations / videos / mixed media motion graphics

Look good, feel good.

Logo animation, motion media for marketing, social media content, training and education, storytelling, explainer videos for any other purpose.

Impressive animations and motion graphics can boost brand visuals and gather attention.

Sedno

The symbol had to be relevant to the products in some guise whilst emphasising Sedno’s uniqueness.

The brand owner must strongly identify with the brand design - the ability to easily incorporate a distinctive symbol in their marketing and on their produce is of utmost importance…

INCIT

Caterpillar - Butterfly represents a transformation on all levels, by going into itself, dissolving old forms and transforming into new forms with confidence.

Butterflies are indicators for a healthy environment and ecosystem.

Coreclubx

For this robustly founded new venture, Creative M Studio developed a new brand identity.

For the new logo you can see how our creative thinking and product insight resulted in the more dynamic exercise box.

Packaging design

Brands are experiences.

Touch, feel and practicality and also wow moments. Those are key aspects of good packaging design. Our process always starts with your company goals and navigating to your product core.

We identify competition, points of difference, strengths and weaknesses and study how the packaging is perceived by customers and by other stakeholders. We then explore a variety of directions, to make visuals unique and the packaging appealing to the target audience.

Sedno

The packaging and labelling is vibrant, celebrating nature's colourful palette. Sedno's customers and consumers selected the final patterned design of colourful, yet simple geometric shapes.

The labels project an identity that people gravitate to before connecting to the product itself.

INCIT

Caterpillar - Butterfly represents a transformation on all levels, by going into itself, dissolving old forms and transforming into new forms with confidence.

Butterflies are indicators for a healthy environment and ecosystem.

Coreclubx

For this robustly founded new venture, Creative M Studio developed a new brand identity.

For the new logo you can see how our creative thinking and product insight resulted in the more dynamic exercise box.

Marketing communication

Build your brand for scale (and sale).

Being seen is not the same as being heard. You are what you do. Key to success is to communicate, compete, and convince the audience.

To be really heard and understood, your message earns people’s attention. That’s why we always focus on creating material that provides value to your audience.

Sedno

The symbol had to be relevant to the products in some guise whilst emphasising Sedno’s uniqueness.

The brand owner must strongly identify with the brand design - the ability to easily incorporate a distinctive symbol in their marketing and on their produce is of utmost importance…

INCIT

Caterpillar - Butterfly represents a transformation on all levels, by going into itself, dissolving old forms and transforming into new forms with confidence.

Butterflies are indicators for a healthy environment and ecosystem.

Coreclubx

For this robustly founded new venture, Creative M Studio developed a new brand identity.

For the new logo you can see how our creative thinking and product insight resulted in the more dynamic exercise box.

Data & story visualisation

Emotion can trump logic.

With the right and well told story, people are ready to listen and will even keep an eye out for your next piece of communication. People engage with stories that resonate.

We create stunning visual communications, that will leave a lasting impression on an audience and get results. More companies are finally figuring out how important it is to be able to converse with their data and stories and the role it plays to their success.

Sedno

The symbol had to be relevant to the products in some guise whilst emphasising Sedno’s uniqueness.

The brand owner must strongly identify with the brand design - the ability to easily incorporate a distinctive symbol in their marketing and on their produce is of utmost importance…

Paderewski

Keeping the audience visually engaged with a slick, elegant and readable presentation.

Considering the nature of the subject, the choice of typography and colour was simple. The chosen mix of fonts unite with elegance, music flow and history but at the same time are easy to read.

Coreclubx

For this robustly founded new venture, Creative M Studio developed a new brand identity.

For the new logo you can see how our creative thinking and product insight resulted in the more dynamic exercise box.

Photography

Photography is a powerful and silent communication tool.

Having the right image for a project to clearly communicate the intended message is very important. This is where an experienced photographer's eyes bring the best results.

Post-processing or retouching a photograph is another of the profession's skills. It is used as a secondary step and in a complementary manner to the original.

Fitness

Black and white tones providing a contemporary and modern feel; postproduction focused on blacks, whites, shadows and highlights, with an emphasis on clarity and definition. ​

Imagery set the tone for their physical challenge, effort and sense of accomplishment and satisfaction.

Lifestyle

For the promotion of his new album, Johnny’s official Singapore promoter, wanted a series of lifestyle photographs.

Commencing at a Friday night gig on the East Coast; and continuing the following day via vibrant Little India, quirky Bugis and modern Marina Bay, amongst other locales.

Product

Fusion between the product and the core brand elements helps create a coherent message.

For product photography, our composition highlights the quality ingredients coming together in a well conceived recipe, that you can already taste visually...