Caterpillar - Butterfly represents a
transformation on all levels, by going
into itself, dissolving old forms and
transforming into new forms with
Butterflies are indicators for a healthy
environment and ecosystem.
The butterfly effect is a phenomenon of
the nonlinear dynamics. It appears to
determine systems showing how slight
changes can impact a system’s long
The pattern added symbolises
connectivity and the digital age.
Animated logo is about giving the brand
a defining movement. The logo has
been put into a motion to add another
visual edge and differentiation to the
The animated logo represents
transformational change/evolution from
one form to another, as represented by
the caterpillar’s metamorphosis to a
INCIT primary colours are mid, deep and
light blue. The colour palette is specially created to be used for all communication
materials, including print advertisements, collateral materials, electronic media, etc.
Letterhead and envelope