EuroCham represents the voice of the European business community in Singapore. It provides their members with a forum for advocacy, networking opportunities and information sharing within the European and Singaporean business community.
Since 2014 the European Chamber of Commerce to Singapore issues a sizeable annual magazine that provides market and economic information, including a range of insightful articles around European and Singaporean core activities.
Creative M Studio delivered the 2020 magazine publication. Developing on visual guidelines established in previous years, we created a comprehensive concept for the 2020 edition with a refreshed and modern design. By bringing more white into their bright and vibrant branding colours we created a settled and mute environment that does not distract the reader. We made more room for the information to breathe and communicate, whilst ensuring alignment with the overall brand.
The physical print of the magazine was with premium 120 gsm matte paper and choosing a gloss laminated cover of 310gsm art card - everything perfectly bound into a book format. This, along with the clean design, gave a unique look and feel (literally).
For 2020 there was also a big focus on improved integrating and translating data tables. We incorporated countless numbers into infographics, graphs and charts, attractively presenting trends in bilateral trade, services and investments between Europe, Singapore and the region. By bringing the numbers to life with increased visual interest the information becomes a story that is memorable for the audience. Such design reduces data and information to its most meaningful and simplest form.
all visuals are of the same family
The annual magazine isn’t the only work we have been involved in. As a dedicated and inclusive creative agency we have produced other visuals for Eurocham. It is important for us that all visuals are part of the same family; including layouts, colours, fonts and styles for a lean and uniform brand. Familiarity with the brand and creating a strong rapport with our customers of people benefits all through creating a foundation to produce future exceptional work.