Orange is the colour of enthusiasm and the colour of optimism, as a mixture of the energy associated with red and the happiness associated with yellow.
The colour of youth and activity, orange is used by numerous sports teams and athletic brands. The intended message is the same – they communicate energy and motivation. The colour of youth.
The colour of action. Orange on the digital screen is used sparingly and strategically because its energy and brightness can quickly become overwhelming; but ‘call to action’ buttons are often marked in orange.
Orange is the colour of warmth and has been adopted by many holiday brands. Warm like the sun, it is paired with blue which is cool and refreshing like the water. The colour of holiday.
Fire, flame, copper, rust, brass, apricot, peach, persimmon, mandarin, atomic tangerine, carrot, pumpkin, marmalade, salmon, saffron
Orange is the colour of appetite – like citrus, orange is associated with healthy, fresh and natural food. Some studies show that orange stimulates aroma and increases hunger, therefore, you can see it popular with businesses involved with fresh food and healthy diets. Nature displays orange in a broad range from sunrises and sunsets, flowers to spices, fruits to vegetables. Orange is the colour of freshness but also the colour of autumn and the colour of fall-related sunsets, the end of the season, dying leaves, ripening fruits and the last of seasonal produce, such as pumpkin.
Orange is the colour of creativity. Orange promotes a sense of success, encouragement, change, determination, stimulation, happiness, fun, enjoyment, balance, freedom, expression, and fascination.
Orange can be described as the colour of contradiction – young versus old, fresh versus mature. Most people either love or hate it.
While red is the colour of danger, orange is the colour of attention and the colour of caution. It means there is a potential danger; in practice orange is used in traffic cones, construction zones, tow trucks, heavy machinery, for example. In traffic lights, amber becomes the warning sign for caution.
Orange is the colour of high visibility, the most easily seen colour in dim light or against the water, especially the shade called “atomic tangerine” which is fluorescent. Black boxes in aeroplanes are actually orange to assist with being found. People who need to be highly visible and seen, such as road workers and lifeguards, wear orange. Prisoners are also sometimes dressed in orange clothing to make them easier to see during an escape. Orange is the colour is safety and attention. Deer are colour blind, so deer hunters adopted orange elements in clothing to be seen in the field for their own safety.
Orange is the colour of change.
In Chinese philosophy and the religion Confucianism, orange is the colour of transformation. In Buddhism orange, or more precisely saffron, is the colour of illumination, the highest state of perfection. However, for both Buddhist and Hari Krishna orange robes are a symbol of modesty and simplicity as originally the orange coloured dye for clothing came from freely available jackfruit.
Different shades, tints, and hues of orange have different meanings.
A light orange tends to be more friendly and soothing. Golden orange often stands for prestige, wisdom, illumination, wealth, and quality. Red-orange relates to pleasure, desire, aggression, domination, and action. Dark orange may represent deceit and distrust.
The Orange idea
Orange ™ is an international telecommunications company. The name Orange is as simple as it gets. It’s logo is orange and to avoid any mental association with a spherical shaped orange fruit, the logo is rendered in a simple square. The idea behind the brand is optimism. The benefit of such a general name is to the company’s wide range of technology, rather than a specific product. The name Orange became the brand.
Orange in modern business
Famous socialites and models stirred a social media storm in just one day by simultaneously posting a blank orange tile. This announced ticket sales for the Fyre festival – a huge and fraudulent luxury music festival. Billionaire Kendall Jenner was reportedly paid $250,000 USD for this single blank orange Instagram post.
Orange in history
The colour of celebration. In Holland on the 27th of April millions dress in orange to celebrate King’s Day. These celebrations have deeper connections to geopolitics, tribal identity and national pride – through the Royal House of Orange. Although the name Orange referred to a province in southern France, the colour reference has stuck. The 16th-century Dutch flag was orange, white and blue. Later the orange was replaced with red due for practical reasons such as access to colour dye. However, early Dutch colonies such as New York City, founded by Dutch as New Amsterdam, still uses an orange flag. In 1690 England, King James II, a Roman Catholic was defeated in the Battle of the Boyne near Dublin by the Protestant Dutch King William III of Orange, later the king of England, Scotland, and Ireland. Since then orange became the colour of Royalists (usually Protestants) whilst Gaelic green is reserved for Republicans (usually Roman Catholics). Today the Irish national flag reflects on its history where the conflict between the orange and green associated religions is separated by white, symbolising peace.
Orange thinking by Creative M Studio.
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