Blue is the world's favourite colour.
Pantone picked classic blue as the colour of 2020 because it is important to start the new decade with a reassuring calmness and confidence after the chaos of the last decade. Creative M Studio also see this classic blue as an acknowledgement to the environmental challenges the world is currently facing.
Violence, unrequited love, hard times – these are feelings strongly associated with the secular music of poor black people in North America, who called the music, generally written about life’s hardships and unrequited love, “The Blues”. Blue is the colour of sadness corresponding with the phrase of feeling blue. A young Picasso’s use of blue to communicate pain and desolation is related to his emotional turmoil from the deaths of friends and family. It is known as his “Blue Period”. Blue is the colour of Earth as our planet is seen from space. The famous astronomer Carl Sagan coined the phrase “a pale blue dot” to describe how Earth appeared in a photograph taken in 1990 by Voyager 1 at a distance of 6.4 billion kilometres away. At the same time blue is the colour of calm with associations to a clear blue sky and blue water. Blue is considered as a cold colour, the colour of cooling down.
Sky blue, navy, turquoise, sea blue, baby blue, ultramarine, celeste, cyan, Klein blue, pale blue, icy blue, lapis, celestial blue, cobalt blue
In the corporate world blue is the colour of trust and reliability. Well-established and financially sound companies are called blue chip, a term adopted from the colour of the most valuable chip in poker. Blue is the colour of labour as blue shirts do not show as much dirt as white. And blue jeans were designed for labour workers as blue dye was sourced cheaply from woad or indigo. Blue is the colour of religion commonly presented in Christianity. Virgin Mary is usually illustrated wearing a blue mantle. The Hindu gods Vishnu, Rama and Shiva are portrayed with blue skins. In Central Asia blue is the colour of dubious characters where the scarcity of blue-eyed people meant they were perceived as outsiders and colonists. However, western parts of central Asia sees blue as the colour of protection; wearing an amulet with a blue eye is protection from an evil eye.
In the modern world blue is seen as the colour of masculinity and manhood, whereas pink is reserved for girls.
Colour specialists say that turquoise is 70% blue and 30% green. Although blue, turquoise is usually considered a feminine colour.
Around 8% of the world’s population has blue eyes. The highest blue-eyed concentration is in Estonia in Central Eastern Europe, 99% of the entire population. Finland & Denmark take second place with 89%. The UK is 45 – 50% blue-eyed. Research conducted by Mark Grant, epidemiologist from Chicago University, revealed that in 1950 50% of US population was blue-eyed. This number has dropped. In 2006 only 1 in 6 people had blue eyes in the USA.
Blue thinking by Creative M Studio.
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